1. Who we are
The Cuddle Store (“we”, “us”, “our”) is an online store for baby and toddler products. This policy explains how we collect, use, store and share your personal information when you use thecuddlestore.com (“our website”) or buy from us.
We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
Contact: hello@thecuddlestore.com
2. What we collect
Information you give us
- Name, email address, phone number
- Billing and delivery address
- Order details and messages you send us
- Reviews, photos or testimonials you choose to share
Information collected automatically
- Device and browser type, IP address
- Pages viewed, time on site, and how you arrived at our website
- Cookie and similar technology data (see section 7)
Payment information
Payments are handled by our secure payment providers. We do not see or store your full card details.
3. How we use your information
We use your information to:
- Process and deliver your orders
- Send order confirmations, shipping updates and receipts
- Provide customer support, returns and refunds
- Send marketing emails or messages, only if you have agreed
- Improve our website, products and advertising
- Prevent fraud and meet our legal obligations
4. Who we share it with
We only share what is needed with trusted providers who help us run the store, such as:
- Shopify, which hosts our website and processes orders
- Payment providers, to take payments securely
- Suppliers, fulfilment partners and delivery carriers, to pack and deliver your order
- Email and marketing tools: Shopify Email and Klaviyo
- Analytics and advertising services: Google Analytics and Meta
We may also share information if the law requires it, or to protect our rights. We do not sell your personal information.
5. Overseas disclosure
Some of our providers are located outside Australia, including our product suppliers and service providers in China and the United States. When we share your information with them, we take reasonable steps to make sure it is handled in line with the Australian Privacy Principles.
6. Marketing and your choices
We only send marketing emails if you have signed up or agreed. You can unsubscribe at any time using the link in any email, or by contacting us. We will still send essential order and service messages.
7. Cookies
We use cookies and similar tools to keep your cart working, remember your preferences, understand how our website is used and measure our advertising. You can block or delete cookies in your browser settings, but parts of the website may not work properly without them.
8. Keeping your information safe
We take reasonable steps to protect your information from misuse, loss and unauthorised access, including secure connections (HTTPS) and trusted platforms. No online system is completely secure, so please take care with your own passwords and devices.
We keep personal information only as long as we need it for the purposes above or to meet legal and tax requirements. After that, we delete or de-identify it.
9. Children
Our website is for parents and carers, and is not directed at children. We do not knowingly collect personal information from anyone under 18. If you think a child has given us their information, contact us and we will delete it.
10. Your rights
You can ask to:
- Access the personal information we hold about you
- Correct information that is wrong or out of date
- Delete your information, where we are allowed to
Email hello@thecuddlestore.com. We may need to confirm your identity first, and we will reply within a reasonable time, usually within 2 days.
11. Complaints
If you are unhappy with how we have handled your information, contact us first at hello@thecuddlestore.com and we will respond promptly. If you are not satisfied, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
12. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page.